We will create or refresh your brand through our core products listed below. We also offer the option to continue working together after we have positioned and designed your brand.
BrandEye is an investigation. The BrandEye product is an incredible value, one-day sprint where we look at the market, your competitors, the opportunities, risks, and the audience. We then analyze how and where your brand can have the most impact creatively and strategically, and then we'll generate a plan for our next steps.
BrandBrush is strategy, narrative & design. In this stage, we will give you a creative direction and a complete brand design for your brand. We will begin to define what your brand stands for and its fundamental promise. We will align on this stage before proceeding to the next steps.
After this, we will take what we learned in the strategic stage and create a brand design, including, but not limited to, a logo, website, printed business materials, and out-of-home examples. We will also offer complete creative direction and consultation on achieving your brand aspirations.
We like Paul Rand's quote, “Simplicity is not the goal; it is the by-product of a good idea and modest expectations.”
We believe you will be so happy with these initial stages that you will want to continue working with us on the complex and essential work of defining how we can begin to bring this brand to life in culture, both internally and externally, and how we can ensure the brand stays fresh and adapts to changing times, technology, and customers' needs. This ongoing service is our BrandSteward subscription model.
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BrandEye is a low-investment, high-value 24-hour sprint in which we examine the market, your competitors, opportunities, risks, and the audience. We then analyze how and where your brand will have the most impact creatively, strategically, and culturally. We will then generate a plan for our next steps together. This service is subject to availability. This price is applied to the BrandBrush if we continue to work together.
This package creates the heart and soul of your new brand direction through a two-part process that involves brand strategy and narrative. It helps your organization determine your brand's purpose and what it stands for, which are essential attributes for standing out in a competitive landscape. Once we agree on the step above, we will rapidly move into the design phase, where we will create the design of your new brand across various touchpoints.
We offer an ongoing consultation service for customers who have completed the BrandEye and BrandBrush products. We will continue to advise on brand implementation, engagement, and, if needed, a structure to keep the brand up-to-date and contemporary. We can also help advertise your brand across social media. It is billed monthly but can be paused or canceled anytime. There is limited availability. One request at a time per customer.